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LO-1
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Establishing a Business and Determining the Legal Structure: Analyzes business types, legal responsibilities, and corporate establishment processes within the beauty and hairdressing sector to select the appropriate business model. |
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LO-2
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Applying Managerial Functions: Effectively carries out planning, organizing, leadership, motivation, and control processes within the scope of a hall or center. |
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LO-3
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Human Resource Management: Designs recruitment processes suitable for the industry, in-service training, performance evaluation, and compensation systems. |
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LO-4
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Services Marketing and Creating Brand Equity: Creating a strong brand identity and customer loyalty by utilizing the services marketing mix (7Ps), digital marketing tools, and social media. |
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LO-5
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Improving Customer Relations and Service Quality: Ensures sustainable service quality by enhancing appointment management, complaint resolution, and customer satisfaction standards. |
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LO-6
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Financial, Inventory, and Cost Control: Manages product and material inventories; performs accurate pricing and profitability analyses while monitoring the balance between income and expenses. |
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LO-7
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Ensuring Legal, Ethical, and Hygiene Standards: Ensures full compliance with legislation such as occupational health and safety, hygiene rules, consumer rights, and the Law on the Protection of Personal Data (KVKK). |
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LO-8
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Preparing a Strategic Business Plan: Prepares and presents a holistic business plan encompassing the growth strategies of the enterprise. |