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LO-1
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Can explain the fundamental concepts of real estate and real estate marketing. |
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LO-2
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Can define the macro and micro-environmental factors of real estate marketing. |
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LO-3
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Can explain consumer purchasing behaviors in real estate marketing. |
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LO-4
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Can explain the market segmentation process in the real estate market, target market segmentation, and differentiation and positioning strategies. |
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LO-5
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Can explain the elements of the marketing mix in the real estate sector. |
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LO-6
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The student will be able to explain the personal selling process and sales management in real estate marketing. |
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LO-7
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The student will be able to explain the changes and strategies created by digital technologies in the real estate sector. |
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LO-8
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Explain national and international ethical principles, standards and legal regulations in the real estate sector and their relationship. |