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LO-1
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To be able to explain the concept, characteristics and management of the destination, |
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LO-2
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To be able to list the stages of the destination planning and development process, |
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LO-3
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To be able to list the structures of destination marketing organizations, |
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LO-4
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To be able to define the concepts of destination product, destination marketing and destination marketing communication, |
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LO-5
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To be able to compare the competitiveness models of the destination, |
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LO-6
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To be able to discuss destination branding and examples. |