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LO-1
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Students who successfully complete this course will be able to explain the basic concepts, conceptual framework and the relationships between these concepts in the field of political communication. |
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LO-2
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Explain the interaction between media and politics with its historical and theoretical foundations. |
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LO-3
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Analyze the processes of public opinion formation and the effects of media content on public opinion. |
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LO-4
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Be able to define the communication strategies, message types, and target audience determination processes used in political campaigns. |
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LO-5
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Will be able to compare and evaluate the role of traditional media and digital/social media platforms in political communication. |
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LO-6
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Explain how political actors gain visibility through the media and the agenda setting and framing processes. |
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LO-7
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Explain the impact of the media on election processes, propaganda techniques and political advertising. |
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LO-8
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Analyze media management, information flow, and crisis communication strategies of political actors during crisis periods. |
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LO-9
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Distinguish between the concepts of media ethics, disinformation, misinformation and manipulation and evaluate their effects on democratic processes. |
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LO-10
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Will be able to interpret media-politics relations, international communication dynamics and media diplomacy on a global scale. |