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LO-1
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Define the basic marketing concepts and principles. |
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LO-2
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Explain the buying behaviors of consumer markets and B2B markets. |
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LO-3
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Explain relationships among marketing and macro-micro environmental factors. |
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LO-4
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recognize marketing information systems and marketing research applications. |
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LO-5
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Explain market segmentation, positioning and selecting target markets. |
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LO-6
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Explain strategic marketing planning process |
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LO-7
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Explain the strategic marketing planning process |