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LO-1
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Explains the various applications of social media, such as education, marketing, public relations, political communication, and public diplomacy. |
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LO-2
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Evaluates the role of social media in brand management and digital marketing processes. |
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LO-3
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Analyzes the fundamental principles and implementation methods of social media advertising. |
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LO-4
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Develops strategies for the effective use of social media tools in public relations activities. |
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LO-5
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Interprets the functions of social media in public diplomacy and political communication processes. |
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LO-6
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Explains the basic concepts and approaches related to the political economy of social media. |
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LO-7
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Evaluates the ethical, social, and managerial issues encountered in various areas of social media use. |
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LO-8
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Analyzes social media applications from a critical perspective in individual, organizational, and societal contexts. |