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Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
İLT287U - Persuasive Communication	V. SEMESTER	0 +0	3.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	Prof.Dr. Mine Oyman
Mode of Delivery	distance education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	Those interested in Persuasive Communication can take courses on advertising, brand communication, interpersonal communication, and digital communication.
Recommended Resources	Robert Cialdini (2022). İknanın Psikolojisi, MediaCat YayınlarıBireylerarası İletişim (Ed. Canan Uluyağcı ve Ufuk Eriş. Anadolu Üniversitesi AÖF Ya. No: 2183İkna Olmak (2017). (Ed. Demet Gürüz ve Ayşe Temel Eğinli). Detay Yayınları
Work Placement	There is no work placement for the course
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The Concept and Definitions of Persuasion
Week - 2		2. Theories and Models of Persuasion
Week - 3		3. Psychological Impact Factors of the Persuasion Process
Week - 4		4. Source and Receiver in Persuasive Communication
Week - 5		Reviewing Topics and preparing for the exam
Week - 6		Reviewing Topics and preparing for the exam
Week - 7		Midterm
Week - 8		5. Persuasive Message and Message Appeals
Week - 9		Tactics of Persuasion
Week - 10		Persuasion and Digital Communication
Week - 11		7. Persuasion and Communication Campaigns
Week - 12		Reviewing Topics and preparing for the exam
Week - 13		Reviewing Topics and preparing for the exam
Week - 14		Final exam

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	70
Toplam (%)		100