| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. NURCAN TURAN |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There are no recommended optional programme components. |
| Recommended Reading List |
İçli, G.E.(2008). Konut Pazarlaması, İstanbul: Beta Ya., Uslu, A (2000). Kişisel Satış Teknikleri, İstanbul: Beta Ya. |
| Assessment methods and criteria |
1. Midterm exam (35) Homework (15) Final exam (50) |
| Work Placement |
There are no formal work placement for this course. |
| Catalog Content |
Introduction to the Real Estate Sector: The basic principles of the real estate sector, Real estate concept and properties of real estate, Property management, Ethics in the real estate sector; Principles of Real Estate Marketing: Consumer behavior in real estate marketing; Real Estate Marketing Brokerage and Intermediary Businesses; Sales and Sales Personnel Characteristics in Real Estate Marketing: Sales process in real estate marketing; Risk and Insurance in Real Estate Management; Real Estate Insurance and Insurance Transactions. |
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