| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
DOÇ. DR. FEYZA AĞLARGÖZ, PROF. DR. ELİF EROĞLU HALL |
| Mode of Delivery |
The mode of delivery of this course is face to face. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm exam, Final exam, Assignment (Essay type) |
| Work Placement |
N/A |
| Catalog Content |
Definition and scope of marketing, Evolution of marketing from transactional to relationship marketing approach; Strategic planning and marketing, Marketing mix concept; Marketing environment: Micro environmental factors, Marketing environment: Macro environmental factors; Marketing research and marketing informations systems; Market segmentation and target market selection; Differentiation and positioning. |
Anadolu Info Package 
Turkish 
English