| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. FATMA ZEYNEP ÖZATA, PROF. DR. NEZİHE FİGEN ERSOY ARCA |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
One mid-term and final exams |
| Work Placement |
|
| Catalog Content |
A review of marketing principles and introduction to the marketing mix elements; Introduction to product and service strategy; New product development and product life cycle; Brand and several aspects of branding; Pricing products:Pricing considerations and approaches; Pricing strategies; Distribution channels management and strategies; Integrated marketing communication strategy; Advertising,sales promotion and public relations; Personal selling and sales management; Social Media; Relationship Marketing; Experimental Marketing |
Anadolu Info Package 
Turkish 
English