Anadolu Info Package Anadolu Info Package
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Profile of the Programme Specific Admission Requirements Qualification Requirements and Regulations Recognition of Prior Learning Educational Staff Programme Director & ECTS Coord. Field Qualifications Key Learning Outcomes Course Structure Diagram with Credits Matrix of Program Outcomes&Field Qualifications Matrix of Course& Program Qualifications Examination Regulations, Assessment and Grading Graduation Requirements Access to Further Studies Occupational Profiles of Graduates
  • Faculty of Economics and Administrative Sciences
  • Department of Business Administration
  • Course Structure Diagram with Credits
  • Marketing Management
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Course Title Code Compulsory/Elective Laboratory + Practice ECTS
Marketing Management PZL310 VI. SEMESTER 3+0 5.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. FATMA ZEYNEP ÖZATA, PROF. DR. NEZİHE FİGEN ERSOY ARCA
Mode of Delivery The mode of delivery of this course is Face to face
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Reading List
Assessment methods and criteria One mid-term and final exams
Work Placement
Catalog Content A review of marketing principles and introduction to the marketing mix elements; Introduction to product and service strategy; New product development and product life cycle; Brand and several aspects of branding; Pricing products:Pricing considerations and approaches; Pricing strategies; Distribution channels management and strategies; Integrated marketing communication strategy; Advertising,sales promotion and public relations; Personal selling and sales management; Social Media; Relationship Marketing; Experimental Marketing

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