| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. HATİCE ZÜMRÜT TONUS, PROF. DR. AHMET EMRE DEMİRCİ |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 mid-term exam, 1 final exam |
| Work Placement |
N/A |
| Catalog Content |
Basic Concepts of Strategic Management: Vision, Mission, Strategy, Policy; Strategic Management in Businesses: Definition and purpose of strategic management, Characteristics of strategic management, Process and phases of strategic management, Strategy Development Process: External environment analysis, Analysis of the business, Types of Strategy, Strategy implementation, Strategy control. |
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