Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Business Communication	İŞL451U	VII. SEMESTER	0+0	6.0

Language of Instruction	İngilizce
Course Type	Required Courses
Course Instructor(s)	PROF. DR. HALUK BİRSEN
Mode of Delivery	Distance Education
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List
Assessment methods and criteria	1 Midterm and 1 Final Exam.
Work Placement	Not Applicable
Catalog Content	Introduction to Communication; The Process of Communication; Fundamental Elements of the Communication; Verbal and Non-verbal Communication; Oral Communication and Body Language; Written Communication; Corporate Communications; Perspectives on Corporate Communications; Structure of Corporate Communications; Corporate Culture and Corporate Identity; Corporate Communications Strategies; Corporate Communications Tools; Strategic Communicatio; Corporate Communication as a Strategic Communication Tool; Lobbying as a Strategic CommunicationTool; Media Relations; Public Relations; Advertising;