| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DR. ÖĞR. ÜYESİ ÖZGÜR TURAN |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Corporate Identity: Making Business Strategy Visible Through DesignThe Big Book of Corporate Identity DesignCorporate Identity Design, Veronica Napolescorporate identity design designing brand identity: an essential guide for the whole branding team |
| Assessment methods and criteria |
At the end of the courses minimum 12 units of project sheet and a user manual will be submitted. They are evaluated as the project and the final grade. |
| Work Placement |
N/A |
| Catalog Content |
Introduction and Fundamental Concepts; Branding and Identity; Components of Corporate Identity; Color and Typography Selection; Logo Design Process; Visual Identity Applications; Brand Identity Guidelines; Midterm Review & Project Presentation; Brand Image and Perception Management; Digital and Physical Identity Integration; Storytelling in Corporate Identity; Social Responsibility and Sustainability in Corporate Identity; Final Project Development & Revisions; Final Project Presentation and Evaluation. |
Anadolu Info Package 
Turkish 
English