Akademik Dersler - Tanıtım

Last Updated: 02/03/2026

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
SOS249 - Social Media Management	V. SEMESTER	2 +0	3.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	ÖĞR. GÖR. DR. HAYRİYE HANDE KAYNAR
Mode of Delivery	Face to Face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prererquistes and co-requisites
Courses Recomended	Online Journalism, Social Media Journalism
Recommended Resources	“Dijital Medya Kuramları” İnternet Yayıncılığı içinde. (Ed: Halil İbrahim GÜRCAN). Eskişehir: Anadolu Üniversitesi Yayınları. 2012, ss:66-81. ISBN: 978-975-06-1326-5.\\\\\\\\\\\\\\\"Sosyal Medya” İnternet Yayıncılığı içinde. (Ed: Halil İbrahim GÜRCAN). Eskişehir: Anadolu Üniversitesi Yayınları. 2012. ss:108-126. ISBN: 978-975-06-1326-5.Binark, M. (2007). Yeni Medya Çalışmaları. Ankara: Dipnot YayınlarıJarvis, J. (2011). E- Sosyal Toplum: Dijital Çağda Sosyal Medyanın İş ve Gündelik Hayata Etkisi. İstanbul: MediCat Yayınları.Irak, D. ve O. Yazıcıoğlu. (2012). Türkiye ve Sosyal Medya. İstanbul: Okuyan Us Yayıncılık.Kara, T. ve Ebru Özgen (2012). Sosyal Medya/Akademi, İstanbul: Beta.
Work Placement	There is no work placement
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction
Week - 2		Social and new media concepts. Features that distinguish new media from traditional media.
Week - 3		Brief history of internet and social media from past to present
Week - 4		New communication channels as social media platforms: Blogs, wikis, podcasts, social sharing networks
Week - 5		The social dimension of new media and communication technologies
Week - 6		New theoretical approaches to media and communication technology II(network society, global village, surveillance, electronic democracy and virtual agora, virtual communities, desktop colonialism, et al.)
Week - 7		Theoretical approaches to new media and communication technologies II (Electronic democracy and virtual agora, virtual communities, digital activism etc)
Week - 8		Virtual reality and augmented reality in journalism
Week - 9		The concept of big data and its social importance
Week - 10		Data mining, data journalism
Week - 11		social media and crowdfounding
Week - 12		Concepts of social capital and sharing economy in the context of social media
Week - 13		Recommendations for the correct and effective use of social media platforms
Week - 14		Presentation of students projects

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100