| Language of Instruction |
İngilizce |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. NURAY TOKGÖZ |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Mid-Term Exam 1 Final Exam |
| Work Placement |
N/A |
| Catalog Content |
Concept of international marketing; Introduction to international marketing, Internationalization, globalization; Internationalization process and relevant theories; Culture and its effect on international marketing; Product decisions in international marketing; Pricing decisions in international marketing; International advertising; Distribution channels in international marketing; BRIC countries; Ethnocentrism; Effect of country origin; Foreign Direct Investments; Brand building efforts of Turkish companies in international markets. |
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