Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of International Trade and Logistics
  3. Course Structure Diagram with Credits
  4. International Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 01/09/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL462 - International Marketing VI. SEMESTER 2 +0 5.0
Language of Instruction İngilizce
Course Type Area Elective Courses
Course Instructor(s) PROF. DR. NURAY TOKGÖZ
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Concept of international marketing
Week - 2 Introduction to international marketing, Internationalization, globalization
Week - 3 Internationalization process and relevant theories
Week - 4 Culture and its effect on international marketing
Week - 5 Product decisions in international marketing
Week - 6 Pricing decisions in international marketing
Week - 7 International advertising
Week - 8 Distribution channels in international marketing
Week - 9 BRIC countries
Week - 10 Ethnocentrism
Week - 11 Effect of country origin
Week - 12 Direct Foreign Investments
Week - 13 Brand building efforts of Turkish companies in international markets
Week - 14 Brand building efforts of Turkish companies in international markets

No content has been provided.

No content has been provided.

No content has been provided.


Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

Info on the Institution

  • Name and Adress
  • Academic Calendar
  • Academic Authorities
  • General Description
  • List of Programmes Offered
  • General Admission Requirements
  • Recognition of Prior Learning
  • Registration Procedures
  • ECTS Credit Allocation
  • Academic Guidance

Info on Degree Programmes

  • Doctorate Degree / Proficieny in Arts
  • Master's Degree
  • Bachelor's Degree
  • Associate Degree
  • Open&Distance Education

Info for Students

  • Cost of living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Special Needs Students
  • Insurance
  • Financial Support for Students
  • Student Affairs Office

Info for Students

  • Learning Facilities
  • International Programmes
  • Practical Information for Mobile Students
  • Language courses
  • Internships
  • Sports and Leisure Facilities
  • Student Clubs