| Catalog Content |
Overview and Definition of Customer Relationship Management; Key Components and Context of CRM; CRM Process – 1; CRM Process – 2; Customer Value and Value Creation; Establishing Successful Customer Relations; Midterm Exam; CRM as a Marketing Tool, Customer Loyalty and Satisfaction; Case Discussion; Complaint Management; Marketing Research and its Role on CRM; Relationship Marketing; Data Mining |
Anadolu Info Package 
Turkish
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