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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Fine Arts
  2. Department of Ceramic Arts
  3. Course Structure Diagram with Credits
  4. Ceramic Management and Marketing I
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 06/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
SER461 - Ceramic Management and Marketing I VII. SEMESTER 2 +1 4.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ NAZLI NUR UZ
Mode of Delivery The mode of delivery of this course is face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Marketing Philosophies
Week - 2 Marketing İnformation Sysem
Week - 3 Marketing Research
Week - 4 Marketconcept and buyer behaviour
Week - 5 Promotion strategy
Week - 6 Market segmentation and target market
Week - 7 Product planning and developing
Week - 8 Pricing strategy
Week - 9 Distributions decions
Week - 10 Distributions decions
Week - 11 International marketing
Week - 12 Relationship marketing
Week - 13 Relationship marketing

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 40
Final Exam 1 70
Quiz 1 10
Homework 1 20
Toplam (%) 170

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