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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
  3. Course Structure Diagram with Credits
  4. Management and Marketing in Real Estate Industry
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
İŞL327 - Management and Marketing in Real Estate Industry V. SEMESTER 2 +0 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) PROF. DR. NURCAN TURAN
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There are no recommended optional programme components.
Recommended Resources Emlak Yönetimi ve Pazarlaması (Ed. Nurcan Turan) (2013). Anadolu Üniversitesi, AÖF Ya. Ankara: Saray Matbaacılık.
Work Placement There are no formal work placement for this course.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Basic Concepts Related to Real Estate Marketing
Week - 2 Characteristics of Real Estate Market
Week - 3 Market Structures in Real Estate Market
Week - 4 Real Estate Entrepreneurship.
Week - 5 Segmentation of Target Market
Week - 6 Segmentation of Target Market
Week - 7 Strategies of competing
Week - 8 Real Estate Marketing Mix
Week - 9 Real Estate Information System
Week - 10 Real Estate Financing and Mortgage Systems
Week - 11 Consumer Behavior in Real Estate Market
Week - 12 Consumer Behavior in Real Estate Market
Week - 13 Marketing and Sales Techniques in real Estate Market
Week - 14 Real Estate Marketing Ethics

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 20
Final Exam 1 60
Homework 1 20
Toplam (%) 100

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