| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. GÜLFİDAN BARIŞ |
| Mode of Delivery |
face to face |
| Prerequisites |
Marketing management |
| Courses Recomended |
Marketing principles, Consumer behaviour |
| Recommended Reading List |
Each therm at the beggining of the lectures (fist lecture) a reading list will be given. |
| Assessment methods and criteria |
1 Mid Therm, 1 Final 1 Presentation |
| Work Placement |
NA |
| Catalog Content |
|
Anadolu Info Package 
Turkish 
English