Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
  3. Course Structure Diagram with Credits
  4. Brand Management
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 29/09/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL309 - Brand Management V. SEMESTER 2 +0 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) PROF. DR. GÜLFİDAN BARIŞ
Mode of Delivery face to face
Place of Delivery
Used Educational Platforms
Prerequisites Marketing management
Courses Recomended Marketing principles, Consumer behaviour
Recommended Resources Each therm at the beggining of the lectures (fist lecture) a course book will be supplied.
Work Placement NA
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Changing Competitions and Brand as a Added Value
Week - 2 Basic Concepts: Brand Awarnesss, Asociations, Identitiy, Personality, Image
Week - 3 Basic Concepts: Brand Awarnesss, Asociations, Identitiy, Personality, Image
Week - 4 Brand Building and Managment
Week - 5 Brand İdentitiy Models
Week - 6 Brand Identity Models
Week - 7 Brand Positioninig
Week - 8 Consumer Behavour and Brands
Week - 9 Brand Managment and Integrated Communications
Week - 10 Brand Managment and Integrated Communications
Week - 11 Corporate Communication and Brand Managment
Week - 12 Bussines Mangment and Brand Managment
Week - 13 Brand Managment in Turkey
Week - 14 Brand Managment in Turkey

No content has been provided.

No content has been provided.

No content has been provided.


Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

Info on the Institution

  • Name and Adress
  • Academic Calendar
  • Academic Authorities
  • General Description
  • List of Programmes Offered
  • General Admission Requirements
  • Recognition of Prior Learning
  • Registration Procedures
  • ECTS Credit Allocation
  • Academic Guidance

Info on Degree Programmes

  • Doctorate Degree / Proficieny in Arts
  • Master's Degree
  • Bachelor's Degree
  • Associate Degree
  • Open&Distance Education

Info for Students

  • Cost of living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Special Needs Students
  • Insurance
  • Financial Support for Students
  • Student Affairs Office

Info for Students

  • Learning Facilities
  • International Programmes
  • Practical Information for Mobile Students
  • Language courses
  • Internships
  • Sports and Leisure Facilities
  • Student Clubs