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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
  3. Course Structure Diagram with Credits
  4. Social Media and Digital Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 29/09/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL316 - Social Media and Digital Marketing V. SEMESTER 3 +0 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) PROF. DR. FATMA ZEYNEP ÖZATA
Mode of Delivery Face to FAce
Place of Delivery
Used Educational Platforms
Prerequisites There is no Prerequisites and co-requisites for this course.
Courses Recomended
Recommended Resources Social Media (Open Education Faculty Press)
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Technological change and network economy
Week - 2 Online consumer behavior
Week - 3 Online marketing research
Week - 4 Product development and innovation systems in the network economy
Week - 5 Pricing
Week - 6 Development of social media
Week - 7 Social media marketing
Week - 8 Social networks
Week - 9 Blogs
Week - 10 Virtual worlds and games
Week - 11 Social media metrics and analysis
Week - 12 Internet advertising
Week - 13 Search engine marketing
Week - 14 Mobile marketing

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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