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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
  3. Course Structure Diagram with Credits
  4. Marketing Communication
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL463 - Marketing Communication VII. SEMESTER 2 +0 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) ÖĞR. GÖR. BİLGE SANDIKCIOĞLU
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites None
Courses Recomended PZL 104 Pazarlama Yönetimine Giriş
Recommended Resources *Semenik, R.J. (2002) Promotion and Integrated Marketing Communication. Cincinnati, Ohio: South-West Pub. *Picton D. and Amanda Broadrick (2002) Integrated Marketing Communications. Harlow: Financial Times/Prentice Hall *Yeshin Tony.(1998) Integrated Marketing Communications. Oxford:Butterwort Heinemann *Clow, K. and D. Baack (2002) Integrated Advertising,Promotion and Marketing Communication. Upper Side River N.J.:Prentice Hall. *Belch, G. ve Michael A. Belch (1998) Advertising and Promotion. Fourth Ed. Boston: Irwin/McGraw-Hill.
Work Placement None
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Pazarlama İletişimi Kavramı ve Kapsamı
Week - 2 Reklam Etkinlikleri ve Yönetimi
Week - 3 Halkla İlişkiler Türleri ve Araçları
Week - 4 Kişisel Satış ve Satış Gücü Yönetimi
Week - 5 Satış Tutundurma Karması ve Yönetimi
Week - 6 Ürün ve Ambalajın İletişim Boyutu
Week - 7 Dağıtım ve Fiyatın İletişim Boyutu
Week - 8 Doğrudan Pazarlama
Week - 9 Sponsorluk ve Amaca Yönelik Pazarlama
Week - 10 Marka İletişimi ve Marka Yerleştirme
Week - 11 Ticari Fuarlar ve Sergiler
Week - 12 Pazarlama İletişimi Planlama Süreci
Week - 13 Pazarlama İletişimi Planlama Süreci
Week - 14 Pazarlama İletişiminin Sosyal Sorumluluk ve Etik Boyutu

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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