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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
  3. Course Structure Diagram with Credits
  4. Introduction to Retailing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
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Last Updated: 02/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL465 - Introduction to Retailing VII. SEMESTER 2 +0 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DOÇ. DR. FEYZA AĞLARGÖZ
Mode of Delivery Mode of delivery is face to face. Managers who are experts in different functions of retailing attend as guest speakers.
Place of Delivery
Used Educational Platforms
Prerequisites General Business course is prerequisite
Courses Recomended Retailing Management course is recommended after succsessfully completion of this course
Recommended Resources -Öztürk, Sevgi Ayşe (ed.) (2013) Perakendeciliğe Giriş, Anadolu Üniversitesi Yayını.-Berman, B., Evans, J. R., and Chatterjee, P. (13th Ed.) (2018). Retail Management: A Strategic Approach. Pearson.
Work Placement No work placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Meeting with the students. Explanation of the course objectives, mode of delivery, assignment and assesment method .
Week - 2 Retailing: definition, importance and functions
Week - 3 Economic effects of retailing
Week - 4 Development of retalinig in Turkey and in the world and current situation
Week - 5 Types of retailers
Week - 6 Types of retailers
Week - 7 Retailer types based on ownership
Week - 8 Retailer types based on ownership
Week - 9 Shopping behavior
Week - 10 Location strategy
Week - 11 Financial management for retailers
Week - 12 Financial management for retailers
Week - 13 Human resource management
Week - 14 Evaluation of Retailers

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 40
Homework 1 30
Toplam (%) 100

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