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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  2. Course Structure Diagram with Credits
  3. Airline Marketing
  4. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL301U - Airline Marketing I. SEMESTER 0 +0 5.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. ÖZLEM ATALIK
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Airline Marketing
Recommended Resources -
Work Placement -
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Marketing, service marketing and Air transport marketplace
Week - 2 Marketing Environment of Airline Industry (Peste Analysis)
Week - 3 Competition Strategies for Airlines
Week - 4 Competition Strategies for Airlines
Week - 5 Product Analysis in the Airline Marketplace
Week - 6 Product Analysis in the Airline Marketplace
Week - 7 Mid -term
Week - 8 Pricing and Revenue Management in the Airline Marketplace
Week - 9 Pricing and Revenue Management in the Airline Marketplace
Week - 10 Product Distribution in Airline Market
Week - 11 Distribution channels used in airline companies, Global distribution and reservation systems
Week - 12 Promotion Mix in Airlines
Week - 13 Relationship Marketing in Airlines
Week - 14 Final exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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