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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  2. Course Structure Diagram with Credits
  3. Marketing Principles
  4. Description
  • Description
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  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL104U - Marketing Principles I. SEMESTER 0 +0 8.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. MİNE OYMAN
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Marketing Management, Consumer Behaviour
Recommended Resources Pazarlama İlkeleri (2018). (Çev. Ed. Ercan Gegez),Beta YayınlarıPazarlama İlkeler ve Yönetim (2014). (Ed. B. Zafer Erdoğan) Ekin YayınlarıALTUNIŞIK, R., TORLAK Ö., ÖZDEMİR Ş., UZKURT C., ÖZMEN M., (2013), Pazarlama İlkeleri, Editör: Ömer TORLAK, Müjdat ÖZMEN, Anadolu Üniversitesi Yayın No: 3012, Açıköğretim Fakültesi Yayın No: 1965, Eskişehir
Work Placement There is no work placement for the course
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The Basic Concepts of Marketing
Week - 2 Marketing Environment and Analysis of Market Opportunities
Week - 3 Marketing Environment and Analysis of Market Opportunities
Week - 4 Analysis of Consumer Behaviours
Week - 5 Analysis of Consumer Behaviours
Week - 6 Marketing Information System and Marketing Research
Week - 7 Mid-term exam
Week - 8 Market Segmentation, Targeting and Positioning
Week - 9 Market Segmentation, Targeting and Positioning
Week - 10 Marketing Mix and Marketing Decisions
Week - 11 Marketing Mix and Marketing Decisions
Week - 12 Marketing Strategies
Week - 13 Control of Marketing Activities
Week - 14 FİNAL SINAVI

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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