Anadolu Info Package Anadolu Info Package
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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  2. Course Structure Diagram with Credits
  3. E-Retailing
  4. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PMY202U - E-Retailing IV. SEMESTER 0 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s)
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Resources
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction
Week - 2 E-commerce concepts and features
Week - 3 E-pazarlama concepts and features
Week - 4 E-Retailing Concept and Features
Week - 5 The Development of E-Retailing in the World and in Turkey
Week - 6 E-Retail Business Models
Week - 7 Midterm exam
Week - 8 Understanding the Digital Consumer
Week - 9 E-Store Design
Week - 10 Security and Payment Systems in Electronic Shopping
Week - 11 Electronic Service (E-Service) and Electronic Customer Relationship Management (E-CRM)
Week - 12 Mobile Shopping
Week - 13 Omnichannel Retailing and the Future of Retailing
Week - 14 Final exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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