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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Real Estate Management
  3. Course Structure Diagram with Credits
  4. Estate Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
EMY210U - Estate Marketing IV. SEMESTER 0 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) Prof. Dr. Nurcan TURAN
Mode of Delivery The delivery of this course is distance education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There are no recommended optional programme components.
Recommended Resources Emlak Pazarlaması (Ed. Nurcan Turan) (2024). Anadolu Üniversitesi, AÖF Ya. Esklşehir Anadolu Üniversitesi Basımevi.
Work Placement There is no formal training course for this course.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to Real Estate Marketing
Week - 2 Environmental Factors in Real Estate Marketing
Week - 3 Consumer Buying Behavior in Real Estate Marketing
Week - 4 Real Estate Marketing Strategy: Market Segmentation, Target Market Selection and Positioning
Week - 5 Exam Questions
Week - 6 Exam Questions
Week - 7 Midterm Exam
Week - 8 Midterm Exam
Week - 9 Marketing Mix in Real Estate Industry
Week - 10 Personel Selling and Sales Manegement in Real Estate Marketing
Week - 11 Digital Real Estate Marketing
Week - 12 Real Estate Marketing and Ethics
Week - 13 Exam Questions
Week - 14 Exam Questions

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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