| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
ASSIST. PROF. DR. NUR ÖZER CANARSLAN |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
Eğlence Pazarlaması, Pazarlama İletişimi, Pazarlama İlkeleri, Pazarlama Yönetimi |
| Recommended Reading List |
Argan, M. ve Katırcı, H. (2008). Spor Pazarlaması. (2. Basım), Ankara: Nobel Yayın Dağıtım.Mullin, B. J., Hardy, S. ve Sutton, W. A. (2000). Sport Marketing. Champaign: Human Kinetics.Odabaşı, Y. (2001). Pazarlama Planı Rehberi. Ankara: Seçkin Matbaası.Pitts, B. G. ve Stotlar, D. K. (1996). Fundamentals of Sport Marketing. Morgantown: Fitness Information Technology, Inc.Shank, M. D. (1999). Sports Marketing: A Strategic Perspective. New Jersey: Prentice Hall. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
Bu ders için uygun değildir. |
| Catalog Content |
Sports industry and marketing: Sports product, Sports trade, Sports education, Marketing mix; Consumer and fan behavior in sports: Customer, Sports consumer, Sports fan, Sports audience, Sports participation; Sports market segmentation: Market segmentation, Sports market, Positioning, Niche market; Sporting product: New product, License, New product process, Product life cycle; Pricing in sports: Price, value, Pricing process, Pricing strategies; distribution decisions in sports; Distribution, Logistics, Retailing, Sports media; Marketing communication in sports: Communication, Marketing communication, Sales, Personal selling, Product, Price. |
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