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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  2. Course Structure Diagram with Credits
  3. Sports Marketing
  4. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL207U - Sports Marketing III. SEMESTER 0 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) ASSIST. PROF. DR. NUR ÖZER CANARSLAN
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Eğlence Pazarlaması, Pazarlama İletişimi, Pazarlama İlkeleri, Pazarlama Yönetimi
Recommended Resources ARGAN, M., KATIRCI, H., (2012), Spor Pazarlaması, Editör: Sevgi Ayşe ÖZTÜRK, Anadolu Üniversitesi Yayınları No: 2481, Açıköğretim Fakültesi Yayınları No: 1452, Eskişehir
Work Placement Bu ders için uygun değildir.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Sports Industry and Marketing
Week - 2 Consumer in sport and fan behaviour
Week - 3 Segmenting Sports Market.
Week - 4 Positioning
Week - 5 Sports Product
Week - 6 Product Management
Week - 7 MID TERM
Week - 8 Pricing in Sports
Week - 9 Distribution Channels in Sports
Week - 10 Logistic mix
Week - 11 Communication Process
Week - 12 Marketing Communication in Sports
Week - 13 Strategic Sports Marketing Management
Week - 14 FINAL EXAM

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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