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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Health Administration
  3. Course Structure Diagram with Credits
  4. Marketing Management
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL103U - Marketing Management I. SEMESTER 0 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) ASSOC. PROF. DR. ELİF EROĞLU HALL
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources PAZARLAMA YÖNETİMİ
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Marketing as a Value Creation Process
Week - 2 Marketing Management Process
Week - 3 Marketing Strategies and Competition
Week - 4 Marketing Strategies and Competition-II
Week - 5 Product Management
Week - 6 Product Management-II
Week - 7 Ara Sınav
Week - 8 Price Management
Week - 9 Channel Management
Week - 10 Marketing Communication Management
Week - 11 Marketing Communication Management-II
Week - 12 Evaluation of Marketing Performance and Control
Week - 13 Evaluation of Marketing Performance and Control-II
Week - 14 Final Sınavı

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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