| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
ASSOC. PROF. DR. ELİF EROĞLU HALL |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
Not Applicable |
| Catalog Content |
Marketing as a Value Creation Process: Marketing concept, Value creation process; Marketing Management Process: Strategic marketing planning, Marketing goals and objectives; Marketing Strategies and Competition: Competitive market structures, Competitive business strategy; Product Concept and Product Classifications: Product decisions, New product development decisions; Price Management: Pricing decision process, Price adjustment strategies; Channel Management: Channel design; Marketing Communication Management: Marketing communications mix, Digital marketing communication tools; Evaluation of Marketing Performance and Control: Types of marketing control. |
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