Akademik Dersler - Tanıtım

Last Updated: 11/03/2026

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
SER462 - Ceramic Management and Marketing II	VIII. SEMESTER	2 +1	4.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ NAZLI NUR UZ
Mode of Delivery	The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Definition, tasks, and content of Marketing
Week - 2		Components of the marketing concept.
Week - 3		Economic marketing objectives Among the economic marketing objectives in particular Sales Contribution margin, Bereak Even contribution, Prices and Market share.
Week - 4		Techniques of strategic marketing planning
Week - 5		Portfoliotechnik, ABC-Analyse, Gap Analyse
Week - 6		Portfoliotechnik, ABC-Analyse, Gap Analyse
Week - 7		Situation Analysis in Marketing
Week - 8		Market segmentation and market development strategies
Week - 9		Planning the marketing mix
Week - 10		Product Policy- Fundamentals of product policy
Week - 11		Communication Policy - Fundamentals of Communication Policy
Week - 12		Communication Policy - Fundamentals of Communication Policy
Week - 13		Distribution Policy
Week - 14		Marketing organization and controlling

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	20
Final Exam	1	40
Quiz	1	20
Project	1	20
Toplam (%)		100