| Language of Instruction |
İngilizce |
| Course Type |
Required Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
Face-to-face |
| Prerequisites |
It is strongly suggested that students should take courses such as Introduction to Business, Management & Organization before taking this course. |
| Courses Recomended |
Courses that cover marketing strategies. |
| Recommended Reading List |
Publications on Economics and Business in both Turkish and English |
| Assessment methods and criteria |
1 Midterm, 1 Final, Case Study Assignment |
| Work Placement |
N/A |
| Catalog Content |
Concept of Strategy; Strategic Management Process; Types of Strategy; International Economic Environment; International Financial Environment; International Cultural Environment; International Political and Legal Environment; International Strategies; International Market Entry Strategies; Exports; Licensing Agreements; Foreign Direct Investments; Risk and Control in International Market Entry Strategies; International Competitive Advantage. |