| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. GÜLFİDAN BARIŞ |
| Mode of Delivery |
Face to face |
| Prerequisites |
No Prerequisites and co-requisites |
| Courses Recomended |
Marketing management |
| Recommended Reading List |
Each therm at the begging of the lectures (the fist lecture) a reading list will be given. |
| Assessment methods and criteria |
1 Mid-Therm 1 Final exam |
| Work Placement |
NA |
| Catalog Content |
Fundamental Concepts of Consumer Behavior; Key Variables of Consumer Behavior; Demographic Data and Consumer Behavior; Learning and Memory; Perception and Sensation; Attitude and Attitude Formation; Values and Lifestyle; Referance Groups; Culture and Subculture; Consumer Decision Making Process. |
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