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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
  3. Course Structure Diagram with Credits
  4. Consumer Behavior
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
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Last Updated: 24/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL312 - Consumer Behavior VI. SEMESTER 2 +0 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) PROF. DR. GÜLFİDAN BARIŞ
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites No Prerequisites and co-requisites
Courses Recomended Marketing management
Recommended Resources Yavuz Odabasi ve Gulifdan BARIS, Tuketici Davranisi, Mediacat, Istanbul
Work Placement NA
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 İntroduction to consumer behaviour
Week - 2 Market Segmentation
Week - 3 Learning and Consumer Behaviour
Week - 4 Motivation and Consumer Behaviour
Week - 5 Perception
Week - 6 Attitude
Week - 7 Self
Week - 8 Demografics of Consumer Behaviour
Week - 9 Social Class and consumption
Week - 10 Referance Groups
Week - 11 Culture and Consumption
Week - 12 Buying process
Week - 13 Consumer and decision making
Week - 14 Discussion of the topics learned

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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