| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. NURCAN TURAN |
| Mode of Delivery |
Face to face |
| Prerequisites |
No Prerequisites and co-requisites |
| Courses Recomended |
Introduction to Retailing |
| Recommended Reading List |
Each therm at the first lecture of the module a Reading list will be deliveded |
| Assessment methods and criteria |
1 Mid-term, 1 final 1 Assignment |
| Work Placement |
NA |
| Catalog Content |
Information Systems and Supply Chain Management in Retailing; CRM: Managing Customer Relationships; Product Type Planning; Purchasing Process in Retailing; Pricing of Products; Brand Management; Retail Communication Mix: Advertising, Sales promotion, Personal selling and public relations; Store Management; Store Layout and Department Plans; Store Plan and Visual Merchandising; Customer service. |
Anadolu Info Package 
Turkish 
English