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  5. Communication and Persuasion
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Last Updated: 24/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
İLT480 - Communication and Persuasion VIII. SEMESTER 2 +0 3.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ UFUK ERİŞ
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Introduction to Communication, Communication Theories
Recommended Resources 1- INTER/MEDIA Interpersonal Communication in a Media World, Edited by: Gary GUMPERT- Robert CATCHCART. Oxford University Press. New York: 1982.2- Foundations of Communication Theory, Edited by: Kenneth K. SERENO - C. David MORTENSEN. Harper and Row Publishers, New York: 1970.3- Interpersonal Communication (Survey and Studies), Edited by: Dean C. BARNLUND. Houghton and Mifflin Company. Boston: 1968.4- Julius FAST, Body Language, Pan Books, London:1971.5- Introduction to Communication Studies, Edited by: John FISKE. Methuen and Co. Ltd. London:1985.6- Intercultural Communication: A Reader, Edited by: Larry A. SAMOVAR-Richard E.PORTER.Wardsworth Pub.Co. Belmont-California: 1985.7- Desmond MORRIS, Manwatching (A Field Guide To Human Behaviour) Triad Panther Books, London: 1979.8- Communication, Language and Meaning (Psychological Perspectives), Edited by: George A.MILLER, Basic Books Inc. New York: 1980.9- Men, Women, Messages and Media (Understanding Human Communication), Edited by: Wilbur SCHRAMM-William E. PORTER. Harper and Row Publishers, New York:1982.10- Non-verbal Communication in Human Interaction, Edited by: Mark L. KNEPP. Perdue University: 1972.11– A. Halûk YÜKSEL, İletişim Biliminin Temelleri, Ana.Üni. AÖF Yay. No: 279/132. Eskişehir:1988.12- A. Halûk YÜKSEL, Bireylerarası İletişime Giriş, Ana. Üni. ESBAV Yay. No: 96. Eskişehir:1994.13- A. Halûk YÜKSEL, İkna ve Konuşma, Ana.Üni. AÖF Yay. Eskişehir: 2002.
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Concept of persuasion
Week - 2 Historical progress of concept of persuasion
Week - 3 Theories of persuasion
Week - 4 Resistance to persuasion
Week - 5 Mass communication and persuasion
Week - 6 Persuasion on social media
Week - 7 Interpersonal communication, group communication and persuasion
Week - 8 Nonverbal communication and persuasion
Week - 9 Cultural diversity and persuasion
Week - 10 Persuasion and social responsibility
Week - 11 Group communication and resistance to persuasion
Week - 12 Humour and persuasion
Week - 13 Persuasion and leadership
Week - 14 Critical thinking and persuasion

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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