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Week - 1
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LO-1
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Introduction to the course: its aims, scope, organization, and assessment; theoretical study and artistic production planned for the semester. |
Lecture
Discussion
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Week - 2
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LO-1
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Definition and scope of visual culture: its boundaries and connections through examples from art, design, media, and everyday life. |
Lecture
Discussion
Case Study
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Week - 3
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LO-1
LO-2
LO-5
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Approaches to studying visual culture: description, analysis, and interpretation; relationships among visual form, meaning, and context. |
Lecture
Discussion
Document/Text/Data Analysis
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Week - 4
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LO-2
LO-3
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Producers and consumers of visual culture: the roles of individuals, groups, and institutions; relationships between producers’ intentions and viewers’ interpretations. |
Discussion
Case Study
Document/Text/Data Analysis
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Week - 5
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LO-3
LO-4
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Media, access, and ownership: effects of production techniques and materials on perception; conditions of production, distribution, and access. |
Discussion
Case Study
Document/Text/Data Analysis
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Week - 6
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LO-2
LO-3
LO-5
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Visual signs, codes, and forms of art and design: the role of signs in making meaning and comparison of visual modes of expression. |
Lecture
Discussion
Document/Text/Data Analysis
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Week - 7
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LO-3
LO-4
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Visual culture and social processes: how images are produced and interpreted within social values, identities, and change. |
Discussion
Case Study
Document/Text/Data Analysis
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Week - 8
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LO-1
LO-2
LO-3
LO-4
LO-5
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Midterm: written examination on visual culture and art, key concepts, contexts, and methods of visual analysis. |
Document/Text/Data Analysis
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Week - 9
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LO-4
LO-5
LO-6
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Research and direction for artistic production: developing a creative question from a visual culture issue; gathering visual sources and preparing a project proposal and initial sketches. |
Proje Design/Management
Practice/Practical Work/Workshop
Research and Inquiry
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Week - 10
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LO-3
LO-5
LO-6
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Critical visual language and experiments: recontextualization, collage, comparison, or transformation; relating materials and modes of expression to the project question. |
Critique/Critical Reading
Practice/Practical Work/Workshop
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Week - 11
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LO-5
LO-6
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Developing artistic production: advancing selected sketches and experiments; individual discussions of form, content, technique, materials, and source use. |
Interview
Practice/Practical Work/Workshop
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Week - 12
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LO-3
LO-5
LO-6
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Interim presentation and critique: sharing work in progress with the group and discussing its critical approach, representational choices, and meaning for viewers. |
Discussion
Team/Group Work
Critique/Critical Reading
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Week - 13
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LO-6
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Completion and exhibition preparation: finishing the works and preparing selection, installation, artwork information, explanatory text, and process images. |
Proje Design/Management
Critique/Critical Reading
Practice/Practical Work/Workshop
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Week - 14
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LO-2
LO-6
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Exhibition and semester review: displaying and discussing the works; revisiting image, meaning, representation, and identity through the completed projects. |
Discussion
Team/Group Work
Critique/Critical Reading
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