Akademik Dersler - Tanıtım

Last Updated: 09/07/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
GTÜ315 - Entrepreneurship and Workshop Management	V. SEMESTER	2 +0	3.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	ARAŞ. GÖR. UMUT SUNKAR
Mode of Delivery	The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources
Work Placement
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Concept of entrepreneurship, entrepreneurial traits and business models in the art sector
Week - 2		Independent art studio establishment processes and basic feasibility studies
Week - 3		Starting your own business: Business plan and business model canvas preparation
Week - 4		Art market dynamics, market research and target audience analysis
Week - 5		Studio management: Space planning, material procurement, and stock control
Week - 6		Branding in art, artist portfolio and creating corporate identity
Week - 7		Midterm Exam (Practice/Business Plan Presentation)
Week - 8		Financial management: Cost calculation, budgeting, and artwork pricing strategies
Week - 9		Fundraising, grant programs (KOSGEB, etc.), and sponsorship for culture and art projects
Week - 10		E-commerce, digital marketing, and social media management in art
Week - 11		Relations with art galleries, auctions, fairs, and collectors (Networking)
Week - 12		Occupational health and safety practices and risk analysis in studios
Week - 13		Customer relationship and communication strategies for freelance artists
Week - 14		End of term presentation and evaluation of studio management and entrepreneurship projects

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)