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  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
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  4. Management and Marketing in Real Estate Industry
  5. Description
  • Description
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  • ECTS Credit Load
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Last Updated: 21/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İŞL327 - Management and Marketing in Real Estate Industry V. SEMESTER 2 +0 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) PROF. DR. NURCAN TURAN
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery On Campus
Used Educational Platforms Face-to-face
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended General Business
Recommended Resources Real Estate Management and Marketing (Ed. Nurcan Turan) (2013). Anadolu University, Open Education Faculty Publications. Ankara: Saray Matbaacılık.
Work Placement There are no formal work placement for this course.
Aims of the Course The objective is to teach students the fundamental concepts of management and marketing within the real estate sector and the operational dynamics of the industry, and to provide them with professional skills by conveying the management and marketing processes of businesses in the sector within the framework of scientific and ethical principles.

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 LO-1 Basic Concepts of Real Estate Marketing Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Document/Text/Data Analysis
Week - 2 LO-2 Characteristics of the Real Estate Market Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 3 LO-2 Market Structures in the Real Estate Market Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 4 LO-3 Real Estate Entrepreneurship Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Document/Text/Data Analysis
Week - 5 LO-2 Segmentation of the Target Market Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Document/Text/Data Analysis
Week - 6 LO-2 Segmentation of the Target Market Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Document/Text/Data Analysis
Week - 7 LO-2 Competitive Strategies Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 8 LO-2 Real Estate Marketing Mix Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Document/Text/Data Analysis
Week - 9 LO-5 Real Estate Information System Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 10 LO-5 Real Estate Finance and Mortgage Systems Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Document/Text/Data Analysis
Week - 11 LO-2 Consumer Behavior in the Real Estate Market Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 12 LO-2 Consumer Behavior in Real Estate Market Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 13 LO-4 Marketing and Sales Techniques in the Real Estate Market Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 14 LO-5 Real Estate Marketing Ethics Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry

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