Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL465 - Introduction to Retailing	VII. SEMESTER	2 +0	5.0

Language of Instruction	İngilizce
Course Type	Area Elective Courses
Course Instructor(s)	DOÇ. DR. FEYZA AĞLARGÖZ
Mode of Delivery	Mode of delivery is face to face. Managers who are experts in different functions of retailing attend as guest speakers.
Place of Delivery
Used Educational Platforms
Prerequisites	General Business course is prerequisite
Courses Recomended	Retailing Management course is recommended after succsessfully completion of this course
Recommended Resources	Berman, B., Evans, J. R., and Chatterjee, P. (13th Ed.) (2018). Retail Management: A Strategic Approach. Pearson.
Work Placement	No work placement
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Explanation of the course objectives, mode of delivery, assignment and assessment method
Week - 2		Introduction to retailing
Week - 3		Definitions, concepts, scope, and importance of retailing
Week - 4		The current status and progress of retailing in Turkey and globally
Week - 5		Building and sustaining relationships in retailing
Week - 6		Strategic planning in retailing
Week - 7		Retail institutions by ownership
Week - 8		Retail institutions by ownership
Week - 9		Retail institutions by store-based strategy mix
Week - 10		Retail institutions by store-based strategy mix
Week - 11		Web, nonstore-based, and other forms of nontraditional retailing
Week - 12		Future of retailing
Week - 13		Case studies in retail businesses
Week - 14		Case studies in retail businesses

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Assessment Method and Passing Requirements
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