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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Program in Business Administration (English)
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  4. Retail Management
  5. Description
  • Description
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  • ECTS Credit Load
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Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL460 - Retail Management VIII. SEMESTER 2 +0 5.0
Language of Instruction İngilizce
Course Type Area Elective Courses
Course Instructor(s) DOÇ. DR. RIDVAN KOCAMAN
Mode of Delivery The mode of delivery of this course is face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Vedamani, G. E. (2017). Retail Management. Pearson Education.
Work Placement Work placement is appropriate for this lecture.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Course description
Week - 2 Introduction to retailing
Week - 3 Retail environment analysis
Week - 4 Multi-channel retailing
Week - 5 Understanding retail consumer behavior
Week - 6 Strategic retail planning
Week - 7 Strategic retail management
Week - 8 Trade area analysis and site selection
Week - 9 Retail operations: Store management
Week - 10 Merchandise management
Week - 11 Pricing and sales strategies
Week - 12 Retail image
Week - 13 Integrated marketing communications
Week - 14 Sustainability in retailing

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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