Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL310 - Marketing Management	IV. SEMESTER	3 +0	5.0

Language of Instruction	İngilizce
Course Type	Required Courses
Course Instructor(s)
Mode of Delivery	The mode of delivery of this course is face to face
Place of Delivery
Used Educational Platforms
Prerequisites	Principle of Marketing course is prerequisite for Marketing Management.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	Kotler, P. & Armstrong, G. (2018). Principles of Marketing (17th global edition). Harlow: PearsonÖztürk ve diğerleri (2018) Principles of Marketing (Ed: Öztürk, S. A) Eskişehir: T.C. Anadolu
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		A review of marketing principles and introduction to the marketing mix elements
Week - 2		Product and service strategy
Week - 3		Brand and several aspects of branding
Week - 4		New product development and product life cycle
Week - 5		Pricing products:Pricing considerations and approaches
Week - 6		Pricing products:Pricing strategies
Week - 7		Midterm week
Week - 8		Marketing Channels
Week - 9		Wholesaling and retailing
Week - 10		Wholesaling and retailing
Week - 11		Integrated marketing communication strategy
Week - 12		Advertising,sales promotion and public relations
Week - 13		Personal selling and sales management
Week - 14		Evaluation of the semestre

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)