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Week - 1
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LO-1
LO-2
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Course Introduction and Introduction to the Project Process
Explanation of the course objectives, scope, and evaluation criteria; introduction to the graphic design project process (research, analysis, sketching, implementation, presentation). |
Lecture
Question & Answer
Discussion
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Week - 2
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LO-1
LO-2
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Target Audience
Examination of the concept of target audience, target audience analysis, and its relationship with design decisions. |
Lecture
Question & Answer
Discussion
Brain Storming
Practice/Practical Work/Workshop
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Week - 3
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LO-1
LO-2
LO-3
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The Relationship Between Product Identity and Corporate Identity
Understanding the relationship between product identity and corporate identity, and evaluating the impact of corporate identity on visual language. |
Lecture
Discussion
Problem Solving
Proje Design/Management
Practice/Practical Work/Workshop
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Week - 4
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LO-1
LO-2
LO-3
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Brand and Emblem
Examination of the concept of branding, the fundamental principles of emblem design, and the visual elements that constitute brand identity. |
Lecture
Discussion
Problem Solving
Brain Storming
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Week - 5
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LO-1
LO-2
LO-3
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Definition of Brochures and Analysis of Examples
Definition of brochures, types, design principles, and the analysis and discussion of existing brochure examples. |
Lecture
Problem Solving
Brain Storming
Practice/Practical Work/Workshop
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Week - 6
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LO-1
LO-2
LO-3
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Introduction and Analysis of the Project Brief
Introduction of the term project, analysis of the project brief, and determination of the design strategy for the project. |
Lecture
Problem Solving
Brain Storming
Proje Design/Management
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Week - 7
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LO-1
LO-2
LO-3
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Midterm
Evaluation of the theoretical knowledge and design approaches acquired during the first six weeks. |
Lecture
Question & Answer
Discussion
Problem Solving
Proje Design/Management
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Week - 8
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LO-1
LO-2
LO-3
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Araştırma, İlham ve Eskiz Çalışmaları
Projeye yönelik görsel araştırma yapılması, ilham kaynaklarının incelenmesi ve özgün eskiz çalışmalarının oluşturulması. |
Lecture
Brain Storming
Proje Design/Management
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Week - 9
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LO-1
LO-2
LO-3
LO-4
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Transferring Sketches to Digital Media and Illustration
Transferring the prepared sketches to a digital environment and initiating the digital illustration process. |
Lecture
Question & Answer
Discussion
Brain Storming
Proje Design/Management
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Week - 10
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LO-1
LO-2
LO-3
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Digital Coloring and Brochure Design
The application of the color palette and compositional approach of miniature art in a digital environment to color illustrations and begin the process of creating brochure designs. |
Lecture
Discussion
Proje Design/Management
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Week - 11
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LO-1
LO-2
LO-3
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Creation of Brochure Design
The creation of the Kent Park brochure design by combining illustrations and design information, and experiencing a professional brochure design process. |
Lecture
Problem Solving
Brain Storming
Proje Design/Management
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Week - 12
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LO-1
LO-2
LO-3
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Project Development and Feedback
Developing brochure design projects, addressing deficiencies, and receiving individual feedback to ensure designs are ready for professional presentation. |
Lecture
Problem Solving
Brain Storming
Proje Design/Management
Practice/Practical Work/Workshop
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Week - 13
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LO-1
LO-2
LO-3
LO-4
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Portfolio and Presentation Preparation
Preparing the completed brochure design project for a portfolio-style presentation and effectively presenting the design process. |
Lecture
Question & Answer
Problem Solving
Brain Storming
Practice/Practical Work/Workshop
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Week - 14
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LO-3
LO-4
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Final
Evaluation of students through the presentation of final projects that reflect the knowledge and skills acquired throughout the semester. |
Lecture
Problem Solving
Brain Storming
Practice/Practical Work/Workshop
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