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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Dep. of Office Management and Secretarial Training
  3. Program in Bureau Administration and Admin.Ass.Tra.
  4. Course Structure Diagram with Credits
  5. Public Relations
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İSN102 - Public Relations III. SEMESTER 3 +0 3.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) ÖĞR. GÖR. RUŞEN YILMAZ
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites
Courses Recomended TRZ 107 Introduction to Communication had better be taken.
Recommended Resources Asna, M. Alaeddin. Public Relations : Temel bilgiler / Alaeddin Asna. -- İstanbul :Der Yayınları, 1993. *Asna, M. Alaeddin. Halkla ilişkiler : Dünden bugüne bir sanat-meslek öyküsü : Sabah Kitapları, c1997. *Akyürek, Rüveyde, Editör. Kurumsal İletişim Yönetimi. Anadolu Üniversitesi yayın no:1382, Açıköğretim Fakültesi Yayın No:749 *Balta Peltekoğlu, Filiz. Halkla ilişkilere giriş / Filiz Balta Peltekoğlu. -- İstanbul Marmara Üniversitesi, 1993. (Marmara Üniversitesi yayın no. 524. İletişim Fakültesi yayın no. 1) *Balta Peltekoğlu, Filiz. Halkla ilişkiler nedir? / Filiz Balta Peltekoğlu. -- 1. bs. --İstanbul : Beta Basım Yayım Dağıtım, 1998. *Gürgen, Haluk. Halkla ilişkiler ortam ve araçları / yazar Haluk Gürgen ; Editör Kazım Sezgin. -- [Eskişehir] : Anadolu Üniversitesi Açıköğretim Fakültesi, 1994.Anadolu Üniversitesi yayın; no. 820. Açıköğretim Fakültesi yayın ; no. 430) *Kadıbeşegil, Salim. Halkla ilişkilerde temel ilkeler / Salim Kadıbeşegil. -- [İzmir],1986 (İzmir : Tükelmat). Kazancı, Metin. Halkla ilişkiler / -- [Ankara] : A.Ü. Siyasal Bilgiler Fakültesi, 1980. XII, 145 s. -- (Ankara Üniversitesi. Siyasal Bilgiler Fakültesi yayınları; no. 459) *Kazancı, Metin. Halkla ilişkiler / Metin Kazancı. -- 2. bs. -- Ankara :SavaşYayınevi, 1982. XII, 165 s. -- (Savaş yayınları ; 2) *Geylan, Ramazan. İşletmelerde halkla ilişkiler / Ramazan Geylan. -- Eskişehir : R.Geylan, 1994. Karalar, Rıdvan. Halkla ilişkiler Eskişehir, 1994 (Eskişehir :Metin Ofset Matbaacılık). *Karalar, Rıdvan. Halkla ilişkiler Eskişehir : AntYayıncılık, 1996. *Moore, H. Frazier. Public Relations : Principles, cases, and problems / H. Frazier Moore, Frank B. Kalupa. -- 9th ed. -- Homewood, Ill. : R.D. Irwin,1985. *Yılmaz, Ayhan. Editör. Halkla İlişkiler Uygulamaları ve Örnek Olaylar, Anadolu Üniversitesi Yayın No: 1383, Açıköğretim Fakültesi Yayın No:750(2002), *Seitel, Fraser P.,The practice of public relations / Fraser P. Seitel. – 9th ed. – Upper Saddle River, N.J. : Pearson Prentice Hall, 2004., *Werner J. Severin, James W. Tankard, Wr. İletişim Kuramları / Prof.Dr.Ali Atıf Bir, Serdar Sever, Kibele Sanat Merkezi 1994, *Terence E.Deal, M.K Key Kurumiçi Halkla ilişkiler / Çeviri Özgür Emir, Media Cat yayınları, 2000, *Salim Kadıbeşegil Kriz geliyorum Der / Media Cat yayınları, 2002, *Amanda Barry,Halkla İlişkilerin Gücü /Elips Kitap yayıncılık, 2003 *Ayla Okay, Aydemir Okay Halkla İlişkiler/ Kavram, Strateji, Uygulamalar, Der yayınları, 2002
Work Placement There is no work placement for this course.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The importance and place of PR in tourism sector
Week - 2 The concept & history of PR
Week - 3 Concepts related to PR
Week - 4 Practice areas of PR
Week - 5 PR process-Research & Planning
Week - 6 PR process-Action & Evaluation
Week - 7 Tools of PR
Week - 8 Sponsorship
Week - 9 Corporate reputation
Week - 10 Promotional films on tourism
Week - 11 PR & Crisis communication
Week - 12 PR & Creativity
Week - 13 PR & Corporate social responsibility
Week - 14 Case studies from tourism sector

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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