Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL118 - Direct Marketing	II. SEMESTER	3 +0	3.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DOÇ. DR. AYLA TOPUZ SAVAŞ
Mode of Delivery	face to face
Place of Delivery	On Campus
Used Educational Platforms	Face-to-face
Prerequisites	There is no prerequisite or co-requisite of this course.
Courses Recomended	Digital Marketing
Recommended Resources	Television Advertising in Direct Marketing Ayla TOPUZ SAVAŞ, Direct Marketing İge Tavmergen
Work Placement	Not suitable for this course.
Aims of the Course	Providing the fundamental principles and skills for the use of e-catalogs, telephone, and digital tools employed in direct marketing.

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Direct Marketing concept and development
Week - 2		Direct marketing and data-driven marketing relationship
Week - 3		Direct marketing techniques
Week - 4		Direct mailing
Week - 5		Tv advertising at direct marketing
Week - 6		media use in direct marketing
Week - 7		Catalog and e-catalog marketing	Lecture Observation Document/Text/Data Analysis
Week - 8		marketing with telephone
Week - 9		retail machines and kiosks
Week - 10		direct sales
Week - 11		Providing direct marketing and customer loyalty
Week - 12		direct marketing at large-scale enterprises
Week - 13		Evaluation of direct marketing activities
Week - 14		case studies

Quality Education Decent Work and Economic Growth Industry, Innovation and Infrastructure Responsible Production and Consumption

Communication Technologies and the IoT Media, Design and Creative Arts Innovation Skills

Multiple Choice Test

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)