Eskişehir Vocational School | Department of Marketing and Advertisement | Program in Marketing | Course Structure Diagram with Credits

I. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
BİM106	Office Programs	Required Courses	0+3	4.0
İKT117	Introduction to Economics	Required Courses	2+0	3.0
İNG143	English I (ENG)	Required Courses	2+2	5.0
İŞL155	Introduction to Business	Required Courses	2+0	3.0
MAT827	General Mathematics	Required Courses	2+0	2.0
MUH114	Introduction to Accounting	Required Courses	1+1	3.0
PZL101	Marketing Principles I	Required Courses	3+1	4.0
TAR165	Atatürk's Principles and History of Turkish Revolution I	Required Courses	2+0	2.0
TÜR125	Turkish Language I	Required Courses	2+0	2.0
	Elective Courses			2.0
Sum				30

II. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
HUK117	Fundamentals of Law	Required Courses	2+0	2.0
İNG144	English II (ENG)	Required Courses	2+2	5.0
İST349	Statistics	Required Courses	2+0	2.0
PZL116	Marketing Principles II	Required Courses	3+1	4.0
PZL118	Direct Marketing	Required Courses	3+0	3.0
PZL120	Contemporary Marketing Approaches	Required Courses	2+0	2.0
PZL221	Customer Relationship Management	Required Courses	2+0	3.0
STJ106	Internship	Required Courses	0+5	5.0
TAR166	Atatürk's Principles and History of Turkish Revolution II	Required Courses	2+0	2.0
TÜR126	Turkish Language II	Required Courses	2+0	2.0
Sum				30

III. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
PZL204	Marketing Research	Required Courses	3+0	3.0
PZL216	Consumer Behavior	Required Courses	2+0	3.0
PZL247	Sales Management	Required Courses	2+0	3.0
PZL253	Digital Marketing	Required Courses	2+0	2.0
RHİ219	Advertising	Required Courses	3+0	3.0
TİC209	Vocational English I	Required Courses	3+0	3.0
	Elective Courses			4.0
	Area Elective Courses			9.0
Sum				30

IV. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
İSN102	Public Relations	Required Courses	3+0	3.0
PZL228	Professional Study and Seminar	Required Courses	2+2	4.0
PZL244	Retailing Management	Required Courses	1+1	2.0
PZL260	Global Marketing	Required Courses	2+0	3.0
TİC210	Vocational English II	Required Courses	3+0	3.0
	Area Elective Courses			15.0
Sum				30

Area Elective Courses

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
İSN254	Marketing Communication	Area Elective Courses	3 + 0	3.0
İŞL102	Management and Organization	Area Elective Courses	3 + 0	4.0
PZL105	Services Marketing	Area Elective Courses	2 + 0	3.0
PZL249	Purchasing	Area Elective Courses	3 + 0	3.0
İŞL216	Multinational Companies	Area Elective Courses	2 + 0	3.0
PZL224	Marketing Law	Area Elective Courses	2 + 0	3.0
PZL240	Sales Techniques	Area Elective Courses	2 + 2	4.0
PZL258	Supply Chain Management and Logistics	Area Elective Courses	2 + 0	3.0

Elective Courses

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
KÜL195	Volunteer Work	Elective Courses	1 + 2	4.0