Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL221 - Customer Relationship Management	II. SEMESTER	2 +0	3.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DOÇ. DR. REMZİ REHA DURUCASU
Mode of Delivery	Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	-
Recommended Resources	Odabaşı, Yavuz (2001), Müşteri İlişkileri Yönetimi, İstanbul, Sistem Yay.
Work Placement	Not Applicable
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The goal of customer relationship course and basic sources about the course.
Week - 2		Development of customer relationship
Week - 3		Customer relationship concept and features
Week - 4		New dimensions in customer relationship
Week - 5		Creating customer value
Week - 6		Use of technology in customer relations
Week - 7		Comminication with customers
Week - 8		Customer Services
Week - 9		Gaining Customer
Week - 10		Keeping Customer
Week - 11		Target groups in customer relations
Week - 12		Quality of service
Week - 13		Organization culture
Week - 14		Barriers in cultural changes

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)