Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL216 - Consumer Behavior	III. SEMESTER	2 +0	3.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	ÖĞR. GÖR. DR. BÜLENT ATMACAN
Mode of Delivery	face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Resources
Work Placement	There is no application
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Definition of consumer behaviour
Week - 2		Consumer Research
Week - 3		Consumer Behaviour and Marketing Strategy
Week - 4		Internal Influences on Consumer Behaviour and Motivation and the degree of exposure
Week - 5		Personality, Self-Image, and Life Style
Week - 6		Personality, Self-Image, and Life Style
Week - 7		Consumer Perception, Consumer Learning
Week - 8		Consumer Attitude Formation and Change, Communication
Week - 9		External Influences on Consumer Behavior and Culture
Week - 10		Subcultures and Social Class
Week - 11		Subcultures and Social Class
Week - 12		Reference Groups
Week - 13		The spread of innovation and exposure of the customer
Week - 14		Consumer Decision Making,Consumer Decision Making-Process, Consumer Decision Making-Outcomes

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100