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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Marketing and Advertisement
  3. Program in Marketing
  4. Course Structure Diagram with Credits
  5. Digital Marketing
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL253 - Digital Marketing III. SEMESTER 2 +0 2.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DOÇ. DR. REMZİ REHA DURUCASU
Mode of Delivery Face to Face
Place of Delivery
Used Educational Platforms
Prerequisites There is no Prerequisites and co-requisites for this course.
Courses Recomended
Recommended Resources
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Digital Transformation and Digital Business
Week - 2 Definition of Digital Marketing Concept and Its Progress
Week - 3 Digital Marketing Steps
Week - 4 Integration of digital marketing activities
Week - 5 Digital Marketing Tools, Social Media Marketing
Week - 6 Integrated Interactive Marketing
Week - 7 Display Advertising
Week - 8 E-Mail Marketing
Week - 9 Search Engine Marketing (SEM)
Week - 10 Mobile Marketing
Week - 11 Data Warehouse and Data Mining
Week - 12 Content Marketing and Other Digital Marketing Tools
Week - 13 Digital Branding
Week - 14 Case Studies on Digital Marketing Campaigns

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 50
Final Exam 1 50
Toplam (%) 100

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