Anadolu Info Package Anadolu Info Package
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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Marketing and Advertisement
  3. Program in Marketing
  4. Course Structure Diagram with Credits
  5. Advertising
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ219 - Advertising III. SEMESTER 3 +0 3.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DOÇ. DR. AYLA TOPUZ SAVAŞ
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Marketing Communication
Recommended Resources Advertising and the Mind of the Consumer Max Sutherland
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The Concept of Advertisement; Goals of Advertisement
Week - 2 The Concept of Advertisement; Goals of Advertisement
Week - 3 Development of Advertisement
Week - 4 Social, Economic and Legal Aspects of Advertisement
Week - 5 Social, Economic and Legal Aspects of Advertisement
Week - 6 Social, Economic and Legal Aspects of Advertisement
Week - 7 Analysis of OtheIr Selling Efforts, Competition, Economic Structure, Legal Limits
Week - 8 Planning of Advertisement Campaign; The Process of Advertisement Campaign
Week - 9 Writing Advertisement Text; Creating Advertisement for Pressed Media
Week - 10 Media Planning and Choosing Media Advertisement Budget
Week - 11 Media Planning and Choosing Media Advertisement Budget
Week - 12 Measuring of Advertisement Effectiveness
Week - 13 Advertisement in Turkey
Week - 14 International Advertisement

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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